Bachelor of Tourism (Marketing)
  • Domestic Students
Course Code CRS1400380
Course Level Bachelor
Course Study Area Tourism
Course Mode Full Time; Part Time
Contact Hours Full Time: 12-18 per week, Part Time: 6-9 per week
Course Location Melbourne
Course Intake February
Course Duration 3 years Full Time
Entry Requirements  Year 12
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Course Description

The Bachelor of Tourism (Marketing) provides graduates with an understanding of the complex and ever-changing global market for tourism. How to identify markets, the motivations of visitors, communications and interactions between stakeholders and the implications of choice lie at the heart of this program. Students will gain an understanding of fundamental marketing principles as they apply to the tourism context along with practical skills through use of software, online tools, computer simulations, field trips, guest speakers and case studies. Graduates will be equipped to pursue further academic studies or participation in industry

Specialist fields

Specialising subjects such as Tourist Behaviour, Digital and Social Media in Tourism, Tourism Market Research and Tourism Marketing Data and Analytics provide a focus to the degree. These build on a range of foundational Tourism subjects such as Destination Concepts, Tourism Distribution Systems and Visitor Services. A collection of management subjects including Marketing, Strategy and Leadership, Financial Concepts, Innovation, and Risk and Legal Issues are also included. Research skills are embedded throughout the degree in subjects such as Tourism Theories and Concepts, People and Place and Taking Responsibility for Tourism and Hospitality. Students can draw on an extensive range of specialised electives to further pursue their study interests.

Field trips and experiential learning

An important aspect of learning within the Tourism Marketing degree takes place outside the classroom. Many subjects offer students the opportunity to engage with the tourism industry through field trips and industry guest speakers that focus on the critical role that marketing and promotions play in the development and ongoing success of individual tourism enterprises and destinations more generally. Students experience theory in practice and learn directly from owners, managers, experts and specialists in the field.

Course Admission Requirements

William Angliss Institute is committed to admissions transparency.

All applicants for the Bachelor of Tourism (Marketing) must demonstrate that they meet the admission requirements:

Course Structure

Core Subjects   

Year 1 Core 

Introduction to the Tourism Industry
Destinations Concepts
Management Fundamentals
Tourism Theories and Concepts
Tourism Distribution Systems
Visitor Services
Financial Concepts
1 in semester 1
Year 2 Core

Tourism Attraction Management
Tourist Behaviour
Economics and Global Impacts
Introduction to Marketing
People and Place
Digital & Social Media in Tourism
Risk and Legal Issues
1 per semester (2 in total)
Year 3 Core
Designing for the Visitor Experience
Tourism Market Research
Strategy, Change and Leadership
Taking Responsibility for Tourism & Hospitality
TOM719Tourism Marketing Data and Analytics
Innovation and Entrepreneurship
1 per semester (2 in total)


All students must undertake RES501 Foundation Academic Communication Skills in their first semester (unless otherwise agreed).
Electives can be chosen from the suite of Higher Education Subjects. Please note that not all subjects are available in all courses and study periods.

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Entry Requirements
Year 12

Course Admission Requirements

William Angliss Institute is committed to admissions transparency.

All applicants for the Bachelor of Tourism (Marketing) must demonstrate that they meet the admission requirements:

Fees and charges can be found at

Domestic Fees

Enrolment Type
Semester Course Tuition Fee

International Fees - for international students fees and charges, please click here.

Find Out More

Call 1300 ANGLISS or email

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