Bachelor of Tourism (Marketing)
  • Domestic Students
Course Code CRS1400380
Course Level Bachelor
Course Study Area Tourism
Course Mode Full Time; Part Time
Contact Hours Full Time: 12-18 per week, Part Time: 6-9 per week
Course Location Melbourne
Course Intake February
Course Duration 3 years Full Time
Entry Requirements  Year 12
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Course Description

The Bachelor of Tourism (Marketing) provides graduates with an understanding of the complex and ever-changing global market for tourism. How to identify markets, the motivations of visitors, communications and interactions between stakeholders and the implications of choice lie at the heart of this program. Students will gain an understanding of fundamental marketing principles as they apply to the tourism context along with practical skills through use of software, online tools, computer simulations, field trips, guest speakers and case studies. Graduates will be equipped to pursue further academic studies or participation in industry

Specialist fields

Specialising subjects such as Tourist Behaviour, Digital and Social Media in Tourism, Tourism Market Research and Tourism Marketing Data and Analytics provide a focus to the degree. These build on a range of foundational Tourism subjects such as Destination Concepts, Tourism Distribution Systems and Visitor Services. A collection of management subjects including Marketing, Strategy and Leadership, Financial Concepts, Innovation, and Risk and Legal Issues are also included. Research skills are embedded throughout the degree in subjects such as Tourism Theories and Concepts, People and Place and Taking Responsibility for Tourism and Hospitality. Students can draw on an extensive range of specialised electives to further pursue their study interests.

Field trips and experiential learning

An important aspect of learning within the Tourism Marketing degree takes place outside the classroom. Many subjects offer students the opportunity to engage with the tourism industry through field trips and industry guest speakers that focus on the critical role that marketing and promotions play in the development and ongoing success of individual tourism enterprises and destinations more generally. Students experience theory in practice and learn directly from owners, managers, experts and specialists in the field.

Course Admission Requirements

William Angliss Institute is committed to admissions transparency.

All applicants for the Bachelor of Tourism (Marketing) must demonstrate that they meet the admission requirements:

Available Semester 1, 2018.

Course units include:

Core Subjects   

Year 1 Core 

TOU501   
Introduction to the Tourism Industry
TOU502
Destinations Concepts
MAN501
Management Fundamentals
TOU551   
Tourism Theories and Concepts
TOU503   
Tourism Distribution Systems
TOU504   
Visitor Services
MAN502   
Financial Concepts
Electives   
1 in semester 1
Year 2 Core

TOU601
Tourism Attraction Management
TOM609
Tourist Behaviour
MAN604   
Economics and Global Impacts
MAN601
Introduction to Marketing
HOS651
People and Place
TOM619
Digital & Social Media in Tourism
MAN702
Risk and Legal Issues
Electives   
1 per semester (2 in total)
Year 3 Core
 
TOU701
Designing for the Visitor Experience
TOM709
Tourism Market Research
MAN707
Strategy, Change and Leadership
TOU751
Taking Responsibility for Tourism & Hospitality
TOM719Tourism Marketing Data and Analytics
MAN706
Innovation and Entrepreneurship
Electives
1 per semester (2 in total)

Electives

All students must undertake RES501 Foundation Academic Communication Skills in their first semester (unless otherwise agreed).
Electives can be chosen from the suite of Higher Education Subjects. Please note that not all subjects are available in all courses and study periods.

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Fees

Fees and charges can be found at www.angliss.edu.au/fees-and-charges

Find Out More

Call 1300 ANGLISS or email study@angliss.edu.au


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